home. This can cut hours off a buyer’s looking time and separate the wheat from the chaff regarding which home prospective buyers want to visit next. Taking potential buyers on a walkthrough of their future home could be just the motivation they need to schedule a showing and ultimately make a purchase decision. Consider a guided tour, with someone walking in front of the camera or providing a voiceover later. There’s always someone in your circle who has a great voice, so if it’s not you, ask this other person for a favor. Otherwise, you can hire a voiceover professional through an online agency.
POINTS TO REMEMBER:
• Include good-quality pictures that show your home to the best advantage in your fliers, advertisements, and online marketing. • If you cannot shoot good-quality photos, hire a professional or ask your real estate professional for help. • Following the 80/20 rule, remember to emphasize the unique features of your home—the ones that will set it apart from otherwise similar homes listed in your area.
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