participate in the open house. It goes without saying that you should make sure that the neighbors you invite are indeed people who will make buyers feel comfortable and at home.
TAKE YOUR OPEN HOUSE UP A NOTCH
If traditional open houses aren’t bringing in the crowds in your area, or your first open house fell flat, there’s a way to up your game. This is known as an “extreme open house,” an open house with a party theme in which live music, catered refreshments, prizes, and even entertainment are included in the showing. Holding your open house in a party-like atmosphere gives potential buyers a different, lively perspective of the home in which they can envision themselves as the hosts in a home that’s brimming with life and energy. It’s easy to show off your home’s best features in this relaxed environment. If your house has a gourmet kitchen, hire a chef to cook for the attendees. If you have a spectacular outdoor living space, plan an outdoor barbecue with all the fixings of a fun summer day. Just the prospect of free food can bring a crowd. Don’t be too concerned if you get a lot of “looky-loos” who aren’t really interested in buying. People talk, and there’s honestly no better advertising than word-of-mouth.
POINTS TO REMEMB O REMEMBER:
• Understand that buyers and sellers will probably have different opinions about what the price of your house should be. • The complexity of today’s real estate marketing, with inbound marketing trends and blogging, makes it especially important to consult a real estate professional. • Although the Internet and social media have gained
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