(and your home), asking your friends to help you advertise is only going to get you so far. How many of your Facebook friends live in your area? How many are looking for a new house? How many are going to share your posts? Yes, they may do a courtesy share for you, once or twice, and if you’re a good friend, maybe more, but it’s only peripheral marketing. While it’s nice and could even be helpful, your social media marketing must be scientifically targeted and precise, but most importantly, sponsored, meaning with paid advertising that has the ability to reach a large audience of home buyers outside of your own network. Pinterest/Instagram: Making use of these social media sites will also extend your reach, as with Facebook. Both platforms are photo-friendly, so make sure that you post plenty of great, well-lit pictures of your staged home. This will allow buyers to “stumble” across your listing while browsing the web. Craigslist: This is not your mother’s Craigslist! Many people search for all sorts of things on this site: jobs, secondhand goods, and homes to rent and purchase. While not as “popular” as the social media platforms, don’t discount Craigslist as a valuable tool in marketing your home. Be sure to include photos and a link back to the listing. As a caveat, however, it’s important to note that Craigslist might expose you to people who aren’t genuinely looking to buy your home, but to conduct criminal activities. Be sure to screen all “buyers” carefully before offering them a showing and then be sure you’re not alone and have taken every precaution against theft or injury to person or property. Individual Website: A great way to centralize all your listing’s content is to create a separate, standalone site that serves as a hub for all content relating to the sale of your home. If you have a
80
Powered by FlippingBook