that highlights the best features of your home and property in a captivating and attention-grabbing way! How do you do this? Tell renters why they’ll love living in your home. Describe its best features and benefits, and maybe include some of the home’s history. Here are some other ideas: • a nice view • special features (large yard, fenced-in yard, a patio or deck, fully furnished basement, a home office, a nice garage, a pool, recent renovations, etc.) • special amenities in the neighborhood (great shopping options, restaurants, services, police, parks, riverfront walkways, community centers, nightlife, etc.) • is your home close to local quality schools and/or public transportation? • is the overall “feel” (ambiance, atmosphere) of your neighborhood something worth advertising? Is there a community feel? Does it feel safe? Could potential tenants picture themselves living there? If writing and marketing are not skills that come naturally to you, consider hiring a professional. It could make all the difference in helping you narrow down the candidates for your property.
Special Note: Fair Housing Act
When writing your ad and marketing your property, don’t forget to follow Fair Housing Act laws. This is extremely important, because if you don’t, it could come back to hurt you down the road. In the listing, don’t ever mention whom you’re hoping to attract—this is considered discriminatory and could get you into
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