CHAPTER 1 Why Should You Read This Book? ead This Book? Two years ago houses in Texas were selling the day a sign was put in the yard. Now homes are sitting for 45, 60 or 120 days. Ever wondered why one home sells and the next one two doors down doesn't? Why does one house sell for $188,000, while another house that’s identical in every way brings in $202,000? It just doesn’t seem to make any sense. Why does one house get 8 showings in the first weekend and the next home gets no showings for 3 weeks? The truth is, similar homes sell for varying prices all the time. It takes place all over the country. It happens in markets large and small. Surely, there must be some reason! These houses do not sell for more money by accident. No magic trick helped one seller get a better deal than the other. On the contrary, higher prices and quicker sales are the direct result of careful planning and market positioning. Sellers can command higher prices for their homes if they use the right techniques. Homes in Texas as still increasing in price. Home prices in Texas still reflect an average of 5.8% equity growth per year. Even with inflation and interest rate issues in the United States, a few simple strategies, known only to the best sellers and the best Advisors, can make a huge impact on the success of your sale. This kind of market challenge is what separates an agent from an Advisor. An Advisor understands the market and understands how to get a property highlighted when others aren't. An Advisor understands how to position, 1
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