CHAPTER 2 Does Listing Price Matter?
Are you sick of being told the reason your home didn’t sell was because it was “overpriced?” Do you ever wonder if your real estate agent could have done a better job? Do you ever wonder if you chose the right agent to sell your home? This very fact is why it is critical to look for a Property Advisor, not just an agent. An Advisor knows the local and nation markets. An Advisor knows all the tools to help potential buyers get through the loan and interest rate issues. An Advisor knows how to use specific tools to help the seller achieve the highest return on their investment. Most people think a home that didn’t sell was probably priced too high. Nothing could be further from the truth. The reason homes don’t sell is not necessarily because of the price. It’s usually because the home was not marketed properly. In Texas just a short while ago, houses were selling for over listing price. How then are sellers finding it difficult to sell homes today? The market has balanced itself somewhat. There are more homes on the market now than in years past. Yet, Texas is still showing high demand and low supply. It isn’t easy to sell something for full market value. After all, with more inventory on the market, buyers are always looking for a deal, and shoppers now have more information at their fingertips than ever. You might need to negotiate the price with a buyer, but good marketing will help bring you a full-price offer!
Here’s a perfect example:
John was trying to sell his house. He put it on the market for 3
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