$499,900.
He hired an agent to help him sell it. The agent worked at a reputable firm and made a good effort to sell John’s house. • The pictures of the house were top-notch quality. • The marketing of the house was first class. The home was advertised extensively online, in the newspaper, and other marketing avenues. • The agent held an open house. Yet, the agent’s efforts failed to attract a buyer. John’s agent suggested he adjust the price. After all, most of the similar homes in the area were priced around $400,000 to $450,000. The agent recommended dropping the price to $450,000. But John owned one of the nicest homes in the area, and his home had many features the other homes didn’t have. John knew this. He was reluctant to reduce the price. John hired another agent, who also failed to sell the home and also offered the same “advice:” Reduce the price.
At this point, John had two options:
• Option #1: n #1:Drop the price. Most of the agents he talked to told him his home was not worth what he wanted. They told him he should just “be reasonable” and drop the price to $450,000. • Option #2: n #2:Hire a true Advisor who could sell the home for what it was actually worth. This Advisors marketing would need to get a buyer so excited about the home that they would be willing to pay full price.
4
Powered by FlippingBook