to navigate a simple challenge. The seller received a full-price offer with no strings attached—a dream scenario for most homeowners. However, the agent failed to resolve a minor issue that arose during the process, causing the deal to fall apart. As a result, the home remained on the market for an additional year and eventually sold for $25,000 less than the original offer. On top of that, the seller had to make another 15 months of mortgage payments on a home they no longer lived in. These ongoing costs are a significant but often overlooked consequence of delayed sales.
The Key Lesson
These situations are preventable with the right expertise and approach. Sellers lose money when their homes aren’t properly marketed or when their agents lack the skills to address common challenges. Hiring an agent without a proven marketing plan or problem-solving ability can cost you tens of thousands of dollars.
How to Protect Yourself
To avoid these pitfalls: • Work with an agent who is deeply familiar with your local market. • Ensure your property is listed in the MLS and receives maximum exposure through digital and traditional marketing channels. • Partner with someone who has a track record of resolving issues that arise during the sales process. A yard sign alone can generate interest. Proper advertising can create buzz. Together, these strategies can lead to competitive offers, even sparking bidding wars that drive the sale price above market value.
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