CHAPTER 5 What Stops Perfect Homes from Selling om Selling
Have you ever wondered why your home didn’t sell, despite being a “perfect” property? Many sellers share this frustration, and the answer lies not in the quality of the home but in the power of marketing. There’s a popular saying: “Build a better mousetrap, and the world will beat a path to your door.” It sounds logical, but reality tells a different story. Since 1894, more than 4,400 patents for “better” mousetraps have been filed with the U.S. Patent Office. Yet, the classic mousetrap from that era remains the top seller. Imagine the frustration of those inventors who thought their creations would revolutionize rodent control. “Why won’t anyone buy my mousetrap? It’s genius!” they might ask. As a home seller, you may have had similar thoughts: “Why won’t anyone buy my house? It’s a great house!” The truth is, a great product—whether a mousetrap, movie, or home—needs more than quality to succeed. It requires strategic and targeted marketing.
The Power of Marketing: A Tale of Two Movies
Let’s consider an example from the film industry. In 1994, The Shawshank Redemption , adapted from a Stephen King novella, debuted in theaters. Today, it’s hailed as one of the greatest films of all time, ranked #1 on IMDb’s list of top-rated movies, ahead of cinematic classics like The Godfather and Schindler’s List . Yet, when it was released, Shawshank struggled 13
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