at the box office, grossing just $28 million in the U.S.
Contrast that with The Flintstones , a live-action adaptation of the beloved cartoon, which premiered the same year. Critically panned and even nominated for awards like “Worst Movie of 1994,” The Flintstones nonetheless grossed $131 million in the U.S. and $358 million worldwide.
What was the difference? Marketing.
The team behind The Flintstones understood their audience and crafted a marketing campaign to appeal directly to them. Meanwhile, Universal Studios admitted they didn’t know how to market The Shawshank Redemption . Despite having a masterpiece on their hands, their inability to connect with the right audience resulted in disappointing box office numbers.
The Lesson for Home Sellers
Just like movies, homes—even perfect ones—need a targeted marketing strategy to sell for top dollar. You could have the best home on the market, but if it isn’t reaching the right audience, it won’t sell for its full potential. Effective marketing isn’t just about exposure; it’s about connecting with the one buyer who sees your home as their dream property. When you find that buyer—the one willing to pay more than anyone else because your home fulfills their unique desires—you’ll achieve the sale you deserve. Key Points To Remember • A great product—or house—alone isn’t enough. It needs to be marketed effectively to reach the right audience. • Targeted marketing makes all the difference. Whether you’re selling movies or homes, the right strategy can
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