CHAPTER 6 How to Sell a Home That Didn't Sell — Without 't Sell — Without Dropping the Price
Selling your home for top dollar without reducing the price isn’t just possible—it’s achievable with the right approach. The secret lies in shifting away from the traditional mindset and embracing a more targeted strategy.
Why the Standard Approach Falls Short
Conventional wisdom suggests that the more people who see your home, the higher the chances of finding a buyer. While exposure is important, simply casting a wide net won’t guarantee success. Not everyone who sees your home is a serious buyer, let alone the right buyer. Yes, many people might be interested if your home were priced far below market value. Some might even buy it purely as an investment, flipping it for a profit. But that’s not the goal. Your objective is to attract the buyer who sees your home as their dream property—someone who values it enough to pay full price or even more. The key is identifying and connecting with that one special buyer.
The Real Secret to Selling for Top Dollar
The real estate market is not about quantity; it’s about quality.
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