Homes that have successfully applied the 80/20 Rule often highlight distinctive features in their marketing. For example: A home with a panoramic mountain view was marketed with professional twilight photography, emphasizing the view as the property’s defining characteristic. It sold for 10% above asking price. Another home, boasting a fully renovated basement with a home theater and bar, focused its marketing on this unique space. It attracted multiple offers, driving up the final sale price.
Key Points to Remember
80% of effects come from 20% of causes. Focus your efforts on the features that create the most value. Buyers focus on 20% of your home’s features. These are the unique, high-impact elements that make your home stand out. The remaining 80% are less significant. Avoid wasting time trying to sell buyers on what’s common and focus instead on what’s exceptional. By using the Pareto Principle in your home-selling strategy, you can work smarter, not harder, and position your home for a successful sale. In the next chapter, we’ll explore how to identify and showcase your home’s key features to maximize interest and offers.
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