illustrates how focusing on your home’s unique attributes can attract the right buyer and command top dollar.
Real-Life Example: Marketing Unique Features
A client relocating from out of town toured multiple homes but insisted on offering 10-20% below asking price for each. The agent grew concerned as the buyer seemed impossible to satisfy. Finally, they toured one last home—a modest property with little curb appeal. The turning point? The home had a stunning view. Positioned atop a hill, the great room’s expansive window showcased a sunset over the treetops. That feature alone transformed the buyer’s mindset. They made a full-price offer on the spot. The other homes all had similar “80%” features—bedrooms, bathrooms, square footage—but the hilltop view (the 20%) closed the deal.
How Unique Features Can Revive a Stale Listing
Consider a builder struggling to sell a custom home. Despite being new and beautifully constructed, the property sat on the market for over seven months without an offer. After replacing their agent, the builder’s new representative identified a key selling point: the home sat on an expansive five-acre lot in a market where most properties offered only one or two acres. By shifting the marketing focus to the five-acre lot, the new agent created immediate buzz. One buyer, captivated by the idea of the extra space and privacy, submitted a full-price offer from 1,000 miles away—sight unseen. The home sold in 45 days, proving once again that unique features can make all the difference.
How to Identify and Leverage Unique Features
24
Powered by FlippingBook