CHAPTER 9 Grabbing Any Buyer's Attention Selling your home starts with capturing buyers' attention—and keeping it. While knowing your home’s unique features is a strong start, making sure those features stand out in your advertising is the key to turning casual interest into serious offers. Here’s how to appeal to your target market, craft compelling ads, and even turn potential negatives into positives.
Start with a Picture
When buyers browse real estate listings, it takes only a split second for them to decide whether they’re interested in a property. This decision is almost entirely based on the first photo they see. If that photo sparks interest, they’ll click on the listing to learn more. If not, they’ll scroll to the next property without a second thought. To make sure buyers stop at your listing, choose a high-quality image that highlights your home’s most unique and desirable feature. Whether it’s a lush backyard, a beautifully remodeled kitchen, or a stunning view, this image should make an instant, emotional connection with your audience. Not every buyer will be interested in your home, and that’s okay. Your goal isn’t to appeal to everyone—it’s to captivate the buyers who are most likely to fall in love with your home’s standout features.
Be Descriptive
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