CHAPTER 10 Luxury Home-Seller Strategy Sells egy Sells Homes for 15% Mor or 15% More Money When it comes to selling high-end properties, one strategy consistently helps sellers achieve significantly higher prices. This approach has been used by the rich and famous to turn ordinary listings into record-breaking sales. One real estate agent saw it in action firsthand when a staged condo sold for $110,000 more than a nearly identical unit in the same building.
The Power of Staging: A Case Study
Two similar condos in the same complex hit the market around the same time. Both had comparable layouts, features, and locations. Here’s what happened: • The first condo, listed at $439,000, sold for its asking price. • The second condo, listed at $554,900, sold for $549,000—$110,000 more than the first. What caused the massive price difference? Both units were in good condition and sold within a few months of each other. Neither was a bank-owned property, short sale, or distress sale. The only difference was that the second condo was staged to perfection.
The Discovery of a Game-Changing Strategy
The listing agent for the $549,000 condo initially doubted the seller’s insistence on staging. Other units in the building, priced significantly lower, were not moving quickly. Buyers and agents
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