CHAPTER 11 Why Home Staging Really Matters
A Case Study in the Power of Staging
Dear Reader,
If you’ve ever wondered whether staging truly makes a difference in home sales, let me share with you a compelling real-life example. This case demonstrates the undeniable impact that staging—and professional presentation—can have on your final sale price.
The Townhome Comparison
In a development of 200 identical townhomes, every unit shares the same three-story layout, with three bedrooms, three bathrooms, and identical floor plans. The lots, kitchens, flooring, and other key details are uniform across the neighborhood. Two townhomes sold within a month of each other: • Townhome A: Sold on August 26. • Townhome B: Sold on July 26, five doors down, for $40,000 less. Having personally visited this neighborhood and reviewed the details, I can confirm these two properties were identical in every meaningful way. So, what caused the $40,000 difference?
The Key Differences
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