The two townhomes were marketed differently in two significant ways: 1. Townhome A was professionally staged. Staging enhanced the home’s visual appeal, creating an inviting atmosphere that resonated with potential buyers. 2. Townhome A featured high-quality photography. The agent for Townhome A invested in professional- grade photos that showcased the staging and highlighted the home’s best features. These two seemingly small actions—staging and superior photography—completely transformed how buyers perceived Townhome A. The result? Buyers were willing to pay a premium, offering $40,000 more than for Townhome B, which lacked staging and had standard photos.
Why Staging Works
Staging matters because it helps buyers visualize your home as their future home. A staged home feels welcoming and aspirational, which creates an emotional connection that often leads to higher offers. • Perceived Value: Staging elevates the perceived value of the home, making it stand out in a competitive market. • Better First Impressions: Professionally staged homes photograph better, creating listings that attract more interest and foot traffic. • Shorter Time on Market: Staged homes often sell faster, reducing the stress and costs associated with extended listing periods. Your Staging Options You have two primary options for staging your home: 36
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