ensuring it stands out in a competitive market.
How to Entice Buyers
Beyond great photos, sometimes it takes a little extra to close the deal—especially in a competitive market where multiple homes have similar features and pricing. Offering buyers an added incentive can make your property stand out and give them a reason to choose your home over others.
The Power of Incentives: A Case Study
An agent had been struggling to sell a home for nearly a year. The property was lovely, but it was priced slightly higher than comparable homes in the neighborhood, making it hard to seal the deal. Buyers would tour the house, express interest, and then opt for a similar but lower-priced home down the street. The turning point came when the seller agreed to "sweeten the deal." They offered to prepay the first year of property taxes for the buyer. When a new buyer toured the home, they were intrigued by this incentive. After visiting other properties in the neighborhood, they returned later that same day and made an offer. The prepayment of property taxes was the tipping point that set this home apart from the competition.
Create Incentives That Work
Offering incentives doesn’t have to mean significant price reductions. Instead, think of creative perks that would appeal to your target buyers: • Prepaid Property Taxes: This is a substantial and attractive benefit for many buyers. • Free Services: Offer a year of lawn care, cleaning services, or pest control.
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