CHAPTER 16 The 3-Step Formula I Use t ormula I Use to Sell o Sell Homes Others Couldn't Sell 't Sell Selling a home that has lingered on the market isn’t impossible—it just requires the right approach. Small details can make a significant difference, and with the right strategies, even homes that other agents couldn’t sell can attract the right buyer. Here’s a small sample of homes I’ve successfully sold using this formula: • Home 1: On the market for over 11 months with two agents and no offers. After implementing these strategies, it sold in just 45 days. • Home 2: Listed for six months with no offers. Using this approach, it sold within three months. • Home 3: Listed for 18 months with two agents and no movement. Sold in 65 days after applying these techniques. These success stories aren’t unique—this formula works consistently to sell homes others couldn’t move. Here’s the 3-step process I use:
1. Improve the Marketing
Most agents underestimate the power of effective marketing. Subpar photos and uninspired descriptions fail to capture buyers’ attention. I go beyond the basics with these steps: • Professional Photography: High-quality images that showcase the property in its best light.
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