• Compelling Descriptions: Writing descriptions that emphasize the home’s unique selling points. • In-Depth Marketing Analysis: Identifying opportunities and overlooked strategies to reach the right audience. Better marketing doesn’t just attract more buyers—it attracts the right buyers, those who are serious and willing to pay the right price.
2. Solve Problems Holding Back the Sale
Homes don’t fail to sell just because of price. Often, unresolved issues—big or small—create barriers to sale. For instance: • Example: One home sat on the market for 12 months due to a municipal lien. Once the issue was identified and resolved, the property sold in a week—without any reduction in price. Key takeaway: Skilled agents are problem solvers. They identify what’s holding back a sale and work creatively to fix it. Not all agents are willing or able to do this, which is why some homes remain unsold.
3. Improve the Showing Condition
How a home presents to potential buyers can significantly influence offers. A home that’s well-maintained and staged can sell for 10-15% more. Even minor improvements can make a difference: • Staging: Professionally staged homes feel inviting and aspirational, helping buyers visualize themselves in the space. • Condition: A clean, decluttered home with minor repairs completed can sell for up to 10% more than an average listing. The Comparison: Think of foreclosures—many are sold as-is, in 64
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