Mark Peek - HOW I SELL HOMES OTHERS FAILED TO SELL

Example: A seller offered to sell video equipment for $1,500, only to discover later that the buyer was prepared to pay up to $2,000. By naming the first number, the seller inadvertently left $500 on the table. What to Do Instead: • When asked about your bottom line, respond with, “We’re open to hearing your offer.” • Let the buyer make the first offer so you can gauge their willingness to negotiate. Mistake #5: Letting Your Ego Take Over Emotions have no place in negotiations. Letting pride, frustration, or personal feelings interfere can sabotage a potential deal. Example: A seller received a lowball offer and felt insulted, refusing to counter. The buyers were serious but testing the waters. Ultimately, they bought a similar home nearby for more than their initial offer. How to Avoid: • Keep your goal in mind: selling your home for the best price. • Don’t take low offers personally—they’re often a starting point for negotiation. • Stay calm and professional, even if a buyer seems rude or overconfident. Mistake #6: Rushing to Counter an Offer Buyers may pressure you for a quick response to their offer. While urgency can signal genuine interest, it also suggests they

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