Mark Peek - HOW I SELL HOMES OTHERS FAILED TO SELL

Counteroffers

Adding an expiration date to your counteroffer creates urgency and discourages buyers from dragging out the negotiation process. Benefits • Encourages a quicker resolution, so you can either secure the deal or move on to other offers. • Limits the time your home is off the market, preserving its appeal and minimizing days listed. How to Use It • Be reasonable with your deadline. For instance, if the standard in your area is three days, consider offering two days instead to create a sense of urgency without alienating the buyer. Negotiation Technique #5: Pay the Buyer's Closing Costs - At the Right Price Buyers often request that sellers cover closing costs, which typically amount to about 3% of the home’s price. While this might seem like a financial loss, it can actually work in your favor if handled correctly. How to Respond • Agree to cover closing costs, but raise the home’s price by an equivalent amount. • Example:Asking price: $250,000 Closing costs: $7,500 Buyer’s offer: $240,000 with seller paying closing costs. Counteroffer: Accept the request to pay $7,500 in closing costs, but at the original asking price of $250,000.

Why It Works

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