Before You Show It" marketing strategy, you can attract serious buyers who are ready to make strong offers before they even step inside your home. This approach ensures your home gets maximum exposure to the right audience, minimizes unnecessary showings, and helps you achieve a higher selling price with less hassle.
A Case Study in Success
Take Jane, for example. Her home sat on the market for 18 months, listed by two different agents who failed to generate any offers. Then she hired an agent who used the “Sell It Before You Show It” strategy.
Here’s what happened: • Targeted Marketing: Potential buyers received
comprehensive information about the home upfront, ensuring they were highly interested before scheduling a showing. • The Result: The home sold just 65 days later to a pair of buyers who were ready to purchase as soon as they saw the listing. Despite being tough negotiators, these buyers paid $57,500 more than a similar home seven doors down the street. Why? Because they were already emotionally invested in Jane’s home before they even walked through the door.
Why This Strategy Works
This wasn’t about lowering the price—Jane didn’t drop her asking price at all. And it wasn’t about lack of exposure—her home had been on the MLS for 18 months without success. The difference was in how the home was marketed. By preselling the home through strategic advertising and pre-qualifying
82
Powered by FlippingBook