your home to people who aren’t really interested. Instead, you’ll attract motivated buyers who are willing to pay for the features they care about most. This also means fewer low-ball offers from casual shoppers and more serious interest from buyers who see the value in your home’s standout features. Real-Life Examples: The 80/20 Rule in Action Let me share a couple of real-life scenarios that show how powerful the 80/20 rule can be. In one instance, a buyer had spent the whole day touring homes with their agent. By the time they arrived at the last house, it was nearly sunset. The exterior of the home looked outdated, and the yard needed some care. But as soon as the buyer stepped inside and saw the breathtaking view from the great room, they were sold. The sun setting over the distant tree line was enough to make them offer the full asking price, despite the fact that the rest of the house didn’t stand out. The view, that 20% feature, sealed the deal. In another case, a custom-built home had been sitting on the market for months without any offers. The builder was puzzled—what wasn’t working? They hired a real estate agent who knew how to apply the 80/20 rule. Upon visiting the property, the agent immediately noticed something unique: the house sat on a five-acre lot, while most of the other homes in the area only had one or two acres. The agent shifted the marketing strategy to highlight the larger, more private yard instead of just focusing on the house itself. Interest quickly grew, and the home sold soon after. Uncovering Your Home’s Hidden Potential You might not immediately know what makes your home special, but taking the time to find out is crucial. What stands out compared to other homes in your neighborhood? What do visitors or neighbors always compliment when they see your house? Once you’ve identified your home’s unique features, put effort into improving them and making them the focal point of
9
Powered by FlippingBook