CHAPTER 9 FSBO Mistakes: Common Pitfalls When Selling on Your Own This list of frequent sellers’ mistakes regarding house listing can help you avoid the pitfalls involved in selling your home yourself. Save time and money by avoiding these costly mistakes. Pricing If setting a price was simple and straightforward, you would not need assistance in pricing your home correctly. Guessing vs Researching Basing your home price on what the neighbor down the street listed his home for isn’t a reliable method. Nothing loses potential buyers faster than an overpriced home. Subsequent price lowering makes it look like you’re getting desperate to sell, which will increase low-ball offers. However, you do not want to underprice from the beginning. A lower listing price makes only sense in a seller's market when your strategy is getting over asking price offers Learn how to price your house the right way, based on research. Let the Comparative Market Analysis (CMA) be your guide Subjective Pricing Selling your home is a business transaction between a qualified buyer and yourself. If you have enjoyed living in your home for years but have decided to move on, don’t let emotional attachments to the home affect how you price it. Memorable moments spent in your home are priceless for you, but not for a buyer. It is also unrealistic to add dollars because of the labor 47
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