Loni Lueke REALTOR® - Smart Selling: Boost Your Home’s Value

spent making the house into the home you desired. Stay focussed on CMA and show a business attitude.

First Day High-Price Blues The most crucial time for your home is the first 10 days on the market. If your price is too high, buyers will pass you by because the home is out of their price range or out of kilter in the market area. By the time you decide to lower the price, they have moved on to other properties. As your home sits on the market, buyers will wonder why the home has not sold and conclude that it’s undesirable in some way. Price it correctly from the start to generate interest and gain attention from buyers to sell faster. Unrealistic pricing costs money in the long run. Un-rushed High Pricing Even if you’re not in a hurry to sell, it’s not a wise move to test the market by listing your home at a high price to “see how it goes.” Serious home shoppers may take months to find a new home. They are continually looking for new listings. Thinking that the market will turn in your favor may not be reliable. A house that sits too long on the market is just not attractive and a buyer will not pay your desired price. Pricing your home based on current market values is essential for a quick sale and the best price. Price Dropping Another pricing trap to avoid is listing your home far above other homes in the area, with the intention of dropping the price if it does not sell after three months. That is potentially workable in a stable or increasing market. However, if the market in your area is declining, you may be forced to reduce the price even more drastically to catch up to the falling market. Price competitively from the beginning.

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