A neighborhood consisting of senior citizens and retired people and without a designated school bus stop would not suit a family with school-aged children, even though the house might meet their other criteria. A bachelor may not be interested in living near children, even though a two-story home with a garage is what he’s looking for. Your real estate agent should ensure your listing appears on websites that direct buyers to homes that meet their lifestyle. This will help eliminate uninterested shoppers. YouTube Is The Way To Show A YouTube tour shows the buyer a personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties, and make sure your real estate agent is doing the same. Make sure that your agent gets it on his or her company’s website. Additionally, be sure to utilize marketing channels beyond traditional Realtor networks. Post your home in Facebook community groups and on Nextdoor. Residents in your neighborhood often have friends or family who may want to move nearby Nothing Can Replace a Personal Impression Two out of three buyers start their searches online. So, we all know how important it is to have a strong online presence when selling a home. Using online platforms and video tours is a great way to get attention, especially for buyers relocating from another city, state, or even country. But nothing is more effective than getting buyers physically into your home. This happens through open houses and individual showings, which is one of the key reasons to work with a realtor. A good realtor will connect with other agents and encourage them to bring their clients to see your home. Realtors have access to the local MLS, where they can identify agents who are working with buyers looking for homes like yours. They can even track if a specific agent’s client shows interest in your
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