CHAPTER 5 Staging with Purpose
Staging is the act of sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an appealing home, one that potential buyers can envision themselves living in, is the best investment in the sales effort. My marketing person says, you are selling a dream . A dream... of the day their daughter walks down the 2 story foyer staircase in her wedding dress. A dream...of their first Friends- giving in their new home, with the beautiful open concept kitchen. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home. This strategy is effective in any market, in any type of home being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! Agents and 22
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