CHAPTER 4 Creating Curb Appeal b Appeal
Someone once said, “a stunning first impression is not the same thing as love at first sight. But surely it is an invitation to consider the matter.” This could not be truer than in selling a home. First impressions matter. Sometimes they are everything.
Nothing sets the tone of a relationship or encourages a transaction more than first impressions. So, always consider what a potential homebuyer may think as he or she drives up to your property for the very first time. Think of “curb appeal” as the shop window of your home — it’s the first impression buyers get, much like how a tourist chooses a lunch spot based on its exterior. Whether it’s the neat presentation or a standout feature, curb appeal can be the deciding factor for potential buyers. In today’s fast-paced market, you have mere seconds to make an impression. Whether a buyer is browsing photos online or driving by in their SUV, they’ll decide at a glance if they want to see more.
The Importance of Curb Appeal
Consider this: while rehabbers might chase “ugly houses” for bargains, most homebuyers are looking for a property they can 18
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