CHAPTER 11 Finding Buyers
You now understand the importance of pricing, and how real estate today is largely driven by technology. How do you find buyers? The two most valuable tools for finding ready buyers are the previously covered strategic pricing and aggressive marketing plan.
According to recent surveys by the National Association of Realtors®, 36% of homebuyers first discovered the home they purchased online. While real estate agents were consulted just as frequently, the internet has become the first choice for many buyers. In contrast, only 2% of buyers found homes through local newspapers, and 9 out of 10 home shoppers now use syndicated real estate websites to search for properties. The internet allows your home to be seen from virtually anywhere, but visibility alone isn’t enough. Savvy real estate agents will ensure your property is showcased on websites tailored to attract serious buyers. These platforms often allow buyers to filter searches by criteria such as schools, neighborhoods, and subdivisions. Since most buyers seek homes that align with their lifestyle, providing detailed information about your home’s proximity to schools, shopping centers, restaurants, and entertainment can significantly boost interest. When buyers are deciding where to live, you want your home to appear prominently in their search results.
68
Powered by FlippingBook