For example, a neighborhood with a predominantly retired population and no school bus stop might not appeal to a family with school-aged children, even if the home itself fits their needs. Similarly, a bachelor searching for a modern, two-story home with a garage may prefer to avoid areas with many children. Your real estate agent should ensure that your home is listed on platforms that target buyers whose lifestyle preferences match what your home and neighborhood offer. This targeted approach helps weed out uninterested shoppers while attracting serious buyers.
GIVE YOUR HOME A “YOUTUBE” TOUR
A YouTube video tour is an excellent way to give buyers a more personal perspective of what it’s like to live in your home. A well- made video can be linked to major search engines and shared across various platforms. To maximize its reach, be proactive—share the video link with potential buyers, and ensure your real estate agent does the same. Additionally, insist that your agent posts the video on their company’s website to increase its visibility. Beyond traditional Realtor® networks, it’s crucial to use additional marketing channels to reach today’s buyers, two-thirds of whom begin their search online. If you’re unable to market the video effectively, ask your real estate agent to handle this for you. The key is to partner with an agent who has an aggressive and modern online marketing strategy. Social media and other digital tools are indispensable for maximizing exposure and capturing the attention of your target market. By pricing your home strategically using a Comparative Market Analysis (CMA) and presenting it effectively online, you can attract the right buyers and set the stage for a successful sale.
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