Many people are afraid of marketing and find it overwhelming, which can actually prevent them from selling their home. But marketing doesn’t have to be scary. If you’re an expert marketer, you already know the tips and tricks to find buyers, to communicate with them, to use the right words, to advertise properly, and so on. If you’re not an expert yourself, don’t pretend to be one. Just call the real experts!
#8. YOUR AGENT
A real estate sales professional helps you sell your house without your involvement. In fact, you pay them because they operate only for your best interest. Some people choose to forgo hiring a real estate agent altogether to “save” money, when, in reality, it costs them in the long run. The agent is, first, an expert professional marketer who knows and uses marketing tips and tricks. A good agent will do many things, including: • Hire a photographer to get some professional pictures of your estate. • Look for potential buyers and keep them engaged. • Network with many brokers and agents to increase the number of potential buyers. • Use the web and other tools to create a virtual tour for the purchasers.
10
Powered by FlippingBook