story gives a great example of some of the daily problems a good agent solves. I don’t think my idea was revolutionary, but it solved the problem. I am sometimes surprised at how little effort other people put into selling a home.
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As you can see, case studies tell stories about sales you’ve accomplished. Reports about problems you have solved. You want to create an excellent case study proving how you got a better result than the other agent working on the situation. Did you overcome an inherent weakness in the property? Identify a hidden advantage the owners — and, incredibly, other agents — wholly overlooked? Help the buyers locate creative financing? Save what seemed like a doomed sale with a last- minute show of negotiating heroics? What set you apart from the people who couldn’t get it done?
USING VIDEO TESTIMONIALS
Here’s another excellent way to put together testimonials for your business: use video testimonials whenever you go and meet with a customer to sign a contract.
Let’s say you have a listing, and it’s been on the market for a while with another Realtor®, who couldn’t sell it. You go meet with the sellers. You finally get an offer. You finally get a contract. You meet with them to sign the contract. While doing that, pull out your cell phone and get a testimonial video.
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