I’ve found that the closing is a great place to get a video testimonial. But when you meet with the seller to sign the contract, they’ll probably be emotionally high.
You know how real estate can be. There can be a lot of problems with closing. The loan may get delayed. There are inspection problems. There are problems with the survey. Problems with this, problems with that.
Signing the contract is a high point when both sides of the sale breathe a sigh of relief. The hard work and anticipation have paid off, even though additional problems may surface at the closing.
Remember, though, problems are good. If there weren’t any problems, people wouldn’t need to hire a Realtor®. Don’t be ashamed of issues but be careful to choose the right time to record your testimonial video. Wait until problems have been resolved. Then be ready to shoot an additional testimonial video after the closing, when the final documents are signed, and everyone’s happy again. Now that you know when to get your testimonial video, here’s how to get it. Most people are not professional speakers. Most people are not good speakers, even if you script their comments beforehand. I don’t mean to sound harsh or rude to anybody, but that’s just the reality. You know, most of us are not good speakers.
So, to get a compelling testimonial, you will have to ask your customer questions. Ask, “How long did you have your house for sale with the other Realtor® when it didn’t sell?” They might
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