Here’s another tip. When people are being interviewed for a testimonial, they usually don’t know where to look. Hold your phone or camera close to your head, and have the client look at you. This will seem more natural to them and look much more realistic in the finished video. Nothing looks worse than a client who continually shifts focus, darting their eyes back and forth between you and the camera. This makes people look shifty and dishonest. Pay attention to sound quality. If possible, record your client in a room that doesn’t echo and hold your phone close enough to them so that they can be heard plainly. Smoothly edited video testimonials are powerful tools for showing prospects how you’ve helped other customers solve their problems and reach their goals.
GETTING EMAIL TES G EMAIL TESTIMONIALS
The next thing you can think about doing is email testimonials. Handle these similarly to the way you handle video testimonials. Send your customer a list of questions: Hey, John. I just sold your house. I really appreciate your business. By the way, would you mind answering a couple of questions for me? • Do you think I did a good job? • Would you recommend me to your friends and family? • Were you frustrated with the other agent? • Etc. Two or three of the right questions might be all you need. After they’ve answered all your questions, you’ll have information you can turn into a testimonial. Maybe you could write it into a sentence or a couple of mini-paragraphs. Then, send it back to the customer, and ask, “Hey, do you agree with this? If so, then just email this back to me.”
As with your video, you’ll be writing the testimonial for your
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