customer. What you’re really doing is you’re pulling the testimonial out of them and scripting it, so that it reads really well.
ASK FOR REVIEWS
Once you’ve gone back and forth with your customer and completed their email testimonial, why not turn it into a review? Ask them if they’ll go online to Zillow or Realtor.com and post their comment in the review section. Here are some other ways to get reviews. Again, a good time to get a review is when you sign the contract with the customer. For example, maybe you’re working with a buyer. They’ve found their dream home, and they’re negotiating the price. Finally, the seller accepts their offer, and you’re meeting with them to sign off on the contract. That’s an emotional high. It’s a great time to get a testimonial from that buyer, and it’s also a great time to get the buyer’s review. As with testimonials, you can ask for an additional review at the closing. Don’t worry about asking for the review in the presence of the other agent. In a lot of cases, the other agent will jump in and get their own review from their customer. You can even offer to help them do that. Remember, be gracious. Don’t try to outshine anyone, and especially, do not say anything bad about the other agent in front of their customer. Just go ahead and get the reviews. Bring your cell phone or laptop computer. Hook it up to Wi-Fi if it’s available at the office where the closing takes place. Then, you can type the review into your computer with your customer or show them how to enter a review on Zillow or Realtor.com — even walk them through it on their cellphone.
FINAL TIPS FOR TESTIMONIALS
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