What if you’re not a top producer? What if you’re starting out? What if you don’t have a bunch of reviews? What if you have no reviews or testimonials? Don’t sweat it! You’re not alone. You can still use reviews, testimonials, and case studies. How? Use the case studies from your brokerage. If you’re starting out and your broker will be helping you, then your broker will have case studies you can use. Use the case studies from other agents at your brokerage and the reviews of your brokerage to grow your business. Remember, if a picture is worth a thousand words, then a testimonial can save you a thousand words trying to convince a customer to work with you. KEY TAKEAWAYS: • Most people don’t understand real estate and can’t pick good agents from bad ones. • Use case studies, testimonials, and reviews to show how you’ve helped other customers reach their goals. • Contract signings and closings are great times to record testimonials on your cell phone and obtain reviews. • Use questions to pull information from clients. Professional editing also helps. • Use your broker if you’re a new agent or have no case studies or assessments.
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