competitors, it's up to you to capitalize on that difference by communicating it to customers. Here are a couple of tips on how you can tell customers why you're better. Whenever you're talking to a customer, get straight to the point on how to benefit them. Don't say, "Ben, I notice you're looking for a home at the beach, and I love the beach. I just love living here in Atlantic Beach," blah, blah, blah, and, "I love living here in this beach town," blah, blah, blah. Instead, you can say, "I specialize in beach properties," or, "I'm an expert at beach properties." Get straight to the point on how you can benefit them. "I'm an expert at better marketing that will sell your house for more money." "I'm an expert at negotiating a better price for your house." Remember, the faster you tell them how you can help them, the better. Drag out your message too long, and people conk out. They stop paying attention and say, "You know what? I'm not interested," they don't talk to you anymore.
You only have 10 seconds to make a great first impression.
So, make sure your first impression is quick, and get to the point of why they should work with you as quickly as possible. Another example: If you have an excellent customer service background, you could say, "I specialize in great customer service. I was a customer service expert at ABC Corporation and got a top-notch rating because of my customer service abilities." Now that you've made your great first impression in 10 seconds or less, you can create a unique selling proposition for your business. You can tell customers why you're better and grow your business.
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