you hired somebody to work on your car. You took it to a mechanic. Unless you’ve worked with that car mechanic or repair shop for years, and they’ve proved themselves repeatedly, it’s hard for you to have confidence that they’re good at what they do. Now, if they show you testimonials, positive reviews, or you’ve been referred to them by several friends, you’ll have confidence in that car repair shop. But what if there are no testimonials, reviews, or referrals? If you’re talking to them, they can be the best in the world, but you just can’t be sure.
CUSTOMERS ARE OVERWHELMED
Even if customers aren’t skeptical about your abilities, there are so many real estate agents out there, it’s confusing to know which one to pick. When you can talk with a prospective customer, whether by phone or face-to-face, it’s essential to be confident. Your confidence tells them several essential things about yourself. First, it means to them that you’re comfortable. You’re in control of the situation. You can handle things. You’ve been in this situation before. You’re a seasoned professional — even if, in reality, you’re new to real estate! Your confidence tells them that you believe in yourself. You’re not nervous and twitchy, like somebody who doubts their motives or weaknesses or has something to hide. People who are trustworthy and have good character are confident in themselves. These things tell the client they should choose to work with you. The agent who is sold on why they are better is better, and as a result, the customers will probably work with that agent.
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