CHAPTER 7 Sharpen Your Presentation esentation
So, why should you practice your presentation? The more you practice your presentation, the better you’ll be at giving it to potential customers. If you have a good indication of why buyers should work with you to buy a house, and you practice it, you’ll get better and naturally convert more of those buyers into your clients. Same thing with sellers. Why wouldn't you do it if I told you that you could earn thousands of dollars and get more prospects to list their houses with you just by practicing your listing presentation? Well, that’s precisely what I’m telling you. You’re getting paid to practice! Here’s the thing. Most people talk themselves into thinking they’re not good at giving listing presentations. They tell themselves, “I’m a terrible presenter. I don’t even try to do a presentation. I try to bond with people and build rapport.” Well, yes, bonding and building rapport are good ideas; you can practice both and improve at them. But even if you decide to do that, it’s no reason not to practice your presentation. So, today, let’s focus on practicing that listing presentation and why it’s so important. Most people who struggle with their presentations begin with the assumption that they don’t have the natural, God-gifted talent to do it. That’s not true. Let me give you a real-life example of why “natural talent” doesn’t always matter in why you would be good at something. Have you ever heard that most pro hockey players were born in 41
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