them into wanting to work with you. You don’t want to think that, either. Ideally, customers will think, “You know what? I can tell that you’d do a great job in helping me find a perfect house. It’s what you’re saying. You’re different from other real estate agents. You have a unique method that works better than anyone else. So, I will work with you to help me buy a house.” Or, similarly, “I can see you have a unique strategy that will be more effective for selling my house.” So practice it, refine it, and you’ll grow your business. KEY TAKEAWAYS: • Practicing your presentation will help you fix any problems in advance. • Focus on clarity and the critical points of why customers should work with you. • Practice in front of a mirror, spouse, partner, or a supportive friend. • Record yourself on video and watch it.
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