POTENTIAL UNIQUE FEATURES
Look for the 20% difference and find a way to market it for the best results.
Here are some ideas to get you started:
• Hilltop views. A high vantage point that comes with a spectacular view of the surrounding area. • Wildlife. Many people enjoy the beauty of being one with nature by watching birds, deer, and butterflies from their back porch. • Majestic views of sunrise/sunset. There is nothing more awe-inspiring than bearing witness to the beauty and stillness of the colors of twilight and sunset from your own back yard. • A beautiful patio. Outdoor living is important to most buyers. A good sized patio big enough to host a summer party might be just what your buyer is seeking. • Location, location, location. Emphasize the safety, convenience, and future of your home’s location. Today’s buyers want great schools, easy commutes, and local amenities. Some will pay extra for a home based upon its location in the complex, especially if it has a yard area. One owner, whose townhome backed up to a yard area, was able to sell his townhouse for a higher price than comparable listings because his was the only available listing offering a yard area. Another townhome seller in the same complex capitalized on a different unique feature. He did not have a yard, but his property backed up to a lake and fountain, so he used that feature to his advantage and he sold his townhouse quickly and for a
34
Powered by FlippingBook