CHAPTER 8
Importance of Great Photography and Videography The single most important goal in selling your home is to get your highest asking price. Whether this is to make a profit or just to pay off your current mortgage, you have to “keep your eye on the prize.” Plentiful, good quality photographs play a major role in nailing the sale and give you a competitive edge over other sellers who don’t dedicate much effort to pictorially showcasing their property. Ask yourself this question: if you were looking for a new home and there were only two for sale that would fit your needs, which seller would you trust more: one who posted obviously amateur pictures showing dishes in the sink or the one who’s pictures created an environment of a pristine lifestyle? The answer is obviously the latter. You want to build up your credibility as a serious seller and the buyer’s confidence in your home’s quality by putting in the extra effort.
Read through these tips to get the ball rolling:
• Imagine that you are shooting a photo spread for a magazine. It all starts with cleaning, cleaning, cleaning! Get rid of the clutter, move out old and ugly furniture, and put your personal belongings out of site. 42
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