Potential buyers want to see pictures of both the interior and exterior of online listings or property websites. In order to optimize eye appeal, create excitement, and turn virtual viewers into physical tourists, it is important to follow these important steps before snapping a single photo: • Cut the grass. Give your lawn a clean, close cut and manicure the edges of sidewalks and driveways. Obliterate stubborn weeds along pathways, the house, and around trees. Repair, seed, or use groundcover to detract from bald patches in the yard. You can also use a commercial turf dye aerosol paint colorant to cover dead spots caused by pet urine. • Trim the hedges. If there is one thing that makes a home look like an abandoned hideout, it’s a runaway row of hedges. Make sure that hedges are nice and even to give your home great curb appeal. • Colorful landscaping. Plant a variety of colorful flowers, and spread pine straw or cedar chips. It’s a great idea to include a night photo for effect, so consider adding some LED path lights. • Give it a bath. Wash the windows, power wash the house, and clean the gutters. Sweep the pathways and driveway. Invite buyers by showing that the home has been well maintained and kept up.
DRONES
Differentiating property listings through high-quality photography and video pays huge dividends. Until recently, the cost of providing aerial photographs was cost prohibitive because you would had to hire not only a photographer, but also a private 44
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