plane or helicopter to get those shots from above. However, drones have become the most important new technology to enter real estate marketing since the evolution of the internet. These flying cameras produce dramatic footage of sweeping landscapes and fly-arounds of homes for sale for approximately $200-to the low $1,000s for detailed video tours of every room. Hiring a local drone professional may seem an extravagant drain on your budget, but it takes many hours of practice to learn how to fly and take great shots in 10-minute flights. Also, they have gone through the process of getting an FAA UAV operator’s certificate. They know what they are doing. Drone photography will “out market” your competition and create new business opportunities by: • Creating a “big picture” view. Create a beautiful, visual story that brings your property’s advantages to life with dramatic, compelling aerial photographs or video that includes the house, the landscaping, walking paths, nearby parks, and schools. • Showing buyers “the road home.” If your drone is capable of creating video footage, you can take the potential buyers on a ride up the street, pull up into the driveway, and walk to the front door. • Generating new business. Using drone videos and photos shows prospective sellers that you utilize every opportunity to highlight their properties and that you will do what it takes to stand out. If you are a “gadget” person and the thought of flying your own drone really appeals to you, you can expect to pay between $1,000 and $3,500 for a professional grade ready-to-fly camera drone.
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