Recently, the FAA issued more than 500 permits for commercial drone use. Real estate businesses received the lion’s share of those permits, with more than 30% being issued for the purposes of real estate marketing. The use of drones and aerial photography tours are quickly drawing a line between serious real estate agents and those just dabbling in the industry. It has become necessary to add them to a serious real estate agent’s marketing portfolio in order to remain competitive and carve out a reputation of professionalism and credibility. Using a smartphone to take quick pictures and videos is practical, but the quality of the end result will cost an agent points for professionalism, whereas aerial photography and video that elevate an agent’s ability to highlight the unique aspects of a home will catapult his/her reputation to the top of the list. Listed below are just a few of the many benefits of using aerial photography for marketing purposes when selling your home. The true shape, layout, and overall size of your home are properly and easily captured through the use of the drone used for the aerial photography. The true dimensions of the entire property layout and property line previously unreachable from above are laid out for detailed review. One video can replace blueprints and albums in showcasing every detail of the property. There are multiple professional aerial photography services teaming up with real estate agencies and their clients to cover both photography and video using drones from the ground.
VIDEO WALKTHROUGHS IN MARKETING
Since the majority of potential buyers conduct their research online or through their real estate agent, offering a video walkthrough is one of the best tools in a seller’s “bag of marketing 47
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