tricks.”
The video walk through was invented on Valentine’s Day, 1962 when Jackie Kennedy gave the world a peek at the recently renovated White House. This famous tour made was the first ever First Lady televised tour of the White House and is the first prime-time documentary targeting a female audience. Imagine yourself of equal presidential stature as you walk through your own home to describe its value, assets, and attributes to your potential buyer. In her famous tour, she appealed to viewers and helped them fantasize about living in the house. This is exactly what you want to accomplish with your own tour: you want your audience to dream and fantasize about the life they could build should they buy your home. By providing your prospective buyers an intimate view with maximum exposure to the entire property, you will capture the attention of the serious buyers and weed out those who may waste your time. Your job is to make your home highly photogenic. Take care of those minor improvements, remove the clutter, fix or remove broken items, and, if necessary, add a fresh coat of paint before snapping a single photograph or hitting the “record” button. It has been said that one minute of video is worth a million words. Don’t worry about host costs for videos. Simply upload it to YouTube and let Google handle the hosting duties while you embed the video on the listing site.
TIPS FOR PRODUCING A VIDEO WALKTHROUGH
Below are some general tips on how to create the perfect video walkthrough as a marketing tool for the sale of your home:
48
Powered by FlippingBook