• If you’re living in the house, store all personal items out of sight. • Ensure proper lighting; that there are no burned out bulbs, and that the shades and windows can be opened for optimal natural light exposure. • Keep the video under three minutes long to ensure that it is just long enough to capture a viewer’s attention short enough to keep from becoming boring. • Begin by filming in the rooms that are considered the greatest assets of the home, such as a newly renovated kitchen, bathroom, or outdoor living area. • Don’t attempt to be the star, director, and camera person. If you’re not going to hire a professional, enlist the help of someone to follow you and record you showcasing the home and property. • Include a view of the street, the front of the home, and the backyard, just to ensure that every aspect of your home is in the video. • When your video is complete, send it to your real estate agent (if you are working with one) to add it to your listing. If you are managing your listing yourself, then make sure that you place it strategically on the listing where a potential buyer will immediately see it. Remember, the video is not meant to replace pictures, but to enhance the entire presentation. Make sure that both your photographs and video walkthrough of your home can be easily found within the listing.
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