CHAPTER 9
Single-Property Websites A single-property website is a website you create exclusively dedicated to advertising your property. Unlike the MLS (Multiple Listing Service), there are no links or advertisements to other properties by competing agents or listings. While some sellers may consider the creation of a website from scratch unnecessary or not worth the investment, there are some definite benefits to consider.
STAYING COMPETITIVE
Want a significant competitive advantage from the get-go?
Most listings don’t provide single property websites for their leads. Instead, they rely on the outdated online methods (i.e. only listing on MLS) that may have worked like a charm in the past, but are no match for the instant-access world we live in. Offering this service for sellers and buyers gives you the competitive edge of using the best technical tools and web trends that move property faster than older, more traditional sales methods. Outsmarting — and out-running — the competition has its distinct rewards, including driving more leads, and getting higher search engine rankings, potential buyers, and traffic to the home.
THINK OUTSIDE THE BOX
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