The flexibility of the web gives you unlimited customization possibilities for applications, whether it’s on a smartphone or home computer. Every website can be tailored specifically to showcase the best features of the property. You can create tabs that organize information about the property into categories describing the house (with lots of pictures!), the area, school district, local attractions, shopping, tax rates, and even the home’s history. This adds value and stokes the buyers’ curiosity. The only limitation is your own creativity!
PRICE NEGOTIATION
Multiple Listing Services list your home next to countless houses in the same area, which hurts individual owners trying to sell quickly at the best price. The property may be overlooked among price comparisons and gives buyers leverage for negotiating the price down. The price comparisons on many of these sites are notoriously bad and underpriced.
COST-EFFECTIVENESS
Worried about the cost of building a single-property website and how it affects your ROI? Rest easy. Creating a website has never been cheaper and the formerly time-consuming barriers- to-entry have been dramatically reduced. With inexpensive hosting services and domain registration costing less than your last business lunch, there really is no excuse not to create an effective website. There are a number of tools, tutorials, and templates available online (see below) that can help beginner webmasters (that’s you!) have a new listing up and running in a few hours. If you’re strapped for time, or you just aren’t interested in learning how, there are an ever-growing number of freelance web designers that 51
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